The top five ways a copywriter adds value to a tech start-up – from a CTO perspective.

A copywriter and a CTO walk into a bar… 

There’s nowhere for that joke to go right?  

A copywriter and a CTO partnership? Sounds like a very unlikely pairing.  

But Scryla and LJH Copywriting are here to explain why it’s not.  

In what’s being dubbed as the next industrial revolution, innovation is the name of the game, and nobody knows this more than a CTO. We’re the ones pushing the boundaries of technology, working with startup tech teams to create groundbreaking products and solutions that would make even Elon Musk do a double take. 

But here's the thing: even the coolest gadgets and most mind-blowing inventions can fall flat if nobody understands them. That's where a copywriter comes in, armed with the power of words and creativity. 

The human touch 

Lisa Harrison, Founder of LJH Copywriting says, “think of a copywriter as a sidekick, but with a flair for storytelling. They take all that tough to understand tech talk and translate it into stories that make your ideal customers’ hearts race and minds buzz. 

But it's not just about making technology understandable; it's about making it human. That's where the magic happens. I use my skills to turn a tech startup idea, into a tale of adventure, triumph, and human connection.” 

Aligning with Scryla values

Tim Ng, Founder of Scryla Consultancy says of the partnership, “The LJH Copywriting values are very much in line with our own. Our people first approach is how we conduct business. We want people to be at the heart of your tech company. An engaged and driven team of people are the foundation on which to build success. The fact that Lisa is so passionate about making tech accessible and giving it the human touch aligns perfectly with our approach.”  

“Scryla clients can benefit from this partnership by accessing a copywriter that provides proven quality and with discounted rates.”  

Here are Lisa’s top five ways a copywriter can add value to your tech startup: 

1. Clear communication 

A copywriter will pride themselves on their ability to craft clear and concise messaging. As a tech startup founder, you often need to communicate complex technical concepts to various stakeholders, including non-tech team members, investors, customers, and the general public. A skilled copywriter can help translate technical concepts into understandable language. No more boring jargon or confusing buzzwords. When tech startups and copywriters unite, complex ideas become simple, relatable, and interesting. 

2. Brand messaging and positioning 

A copywriter can help to develop and refine a company's brand messaging and positioning. They can work closely with you to understand the technical aspects of the product or service and then create compelling narratives that make your ideal customer sit up and take notice. This helps in building a strong brand identity and will set you apart in the market. 

3. Content creation  

As a tech founder, you may work with a CTO to oversee the development of technical products or services, but neither of you will have the time or expertise to create marketing content that effectively communicates with potential customers and adds value. A copywriter can produce engaging content for websites, social media, email campaigns, advertisements, and other marketing materials, helping to attract and convert leads. 

4. Climbing the dizzying heights of Google 

Copywriters are often skilled in search engine optimisation (SEO) techniques, which can be invaluable for increasing the online visibility of your company's website and digital content. By optimising website copy, blog posts, and other online materials for relevant keywords and phrases, a copywriter can help drive organic traffic and improve search engine rankings. 

5. Documentation and technical writing 

It’s a misconception that most copywriters lounge around ad agencies hanging out with Mad Men types and drinking Old Fashioneds. Many have skills they’ve developed outside of a marketing environment and specialise in areas like technical writing and documentation. This can be beneficial for a tech startup who needs help creating clear and comprehensive technical documentation for internal use, customer support materials, or developer documentation. 

Copywriters don’t just sell products. They sell dreams, aspirations, and a vision of a brighter future. They ignite imaginations, encourage conversations, and inspire action. 

So, if you want to take your startup to the next level, it's time to unleash the power of tech-tuned storytelling. Contact Scryla to find out more.